A new free-to-air TV channel is to be launched in April, boasting a mixture of high quality local and international content.
Choice TV will run on the Freeview digital platform and aims to broadcast 24-hours a day, covering themes such as gardening, food, travel, adventure, health and fitness, comedy and drama.
Top Shelf Productions – the production company behind shows such as Target, What’s Really in Our…?, Media 7 and The Ad Show, is the major shareholder behind the new channel. They say Choice TV will be a leading channel in the digital switchover.
“New Zealand is rapidly heading toward the first digital switchover in September and, when that happens, Choice TV will be there to provide viewers with free access to a greater choice of popular programmes,” says Choice TV and Top Shelf director Vincent Burke.
The channel will not feature news content at this stage, but will show locally made documentaries.
It also hoped to gain screening rights for the Film Commission’s extensive back catalogue of feature and short films.
The exact channel number is not yet known, but will be either Freeview 12 or 13.